---
title: Conoce las marcas favoritas de los regios
description: Conoce las marcas favoritas de los regios
image: https://blog.pogen.com/hubfs/Imported_Blog_Media/mex.png
---
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# Conoce las marcas favoritas de los regios
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- Conoce las marcas favoritas de los regios
# Conoce las marcas favoritas de los regios
- Escrito por [Pogen Staff](https://blog.pogen.com/blog/author/pogen-staff)
- [marcas](https://blog.pogen.com/blog/tag/marcas), [bebidas](https://blog.pogen.com/blog/tag/bebidas), [Retail](https://blog.pogen.com/blog/tag/retail), [lacteos](https://blog.pogen.com/blog/tag/lacteos), [Marketing](https://blog.pogen.com/blog/tag/marketing)
- [0 s](https://blog.pogen.com/blog/conoce-las-marcas-favoritas-de-los-regios#comments-listing)
- [11 Jun 2019](https://blog.pogen.com/blog/archive/2019/06/11)
Para los habitantes de la ciudad de Monterrey sus marcas favoritas
son: Cola-Cola, Pepsi, Lala y Bimbo; también Nutrileche, Yemina, Del Monte, Marías
Gamesa, Cloralex y Emperador. Además es la única ciudad donde aparece un
producto para el cuidado del hogar.
Así lo reveló la 7ta edición del ranking Brand Footprint que
realiza Kantar a nivel global, dio a conocer por primera vez las marcas más
elegidas en Monterrey, Guadalajara y CDMX, además del listado a nivel nacional.
Las marcas favoritas de los regios
Aunque es la primera vez que se presenta el ranking por
ciudad, las galletas Emperador crecieron mucho en esta localidad subiendo 6
posiciones con respecto al año anterior, es decir, ganaron más viajes de
compra, lo que le permitió entrar al Top Ten de las marcas más elegidas de
Monterrey. La ciudad de Monterrey hace 21% más viajes de compra que a total
nacional.
Para realizar el ranking de este año se analizaron más de 21
mil 400 marcas y 72% de la población mundial en 49 países de los cinco
continentes, en un periodo de 12 meses a noviembre de 2018, cubriendo el 85%
del PIB mundial.
El top de las marcas favoritas de los mexicanos
Lo anterior permitió identificar a las marcas más elegidas
en alimentos, bebidas, lácteos, salud y belleza, así como cuidado del hogar.
Dando a conocer aquellas que han sido compradas por más
hogares, lo que se le denomina como penetración, además de que tan seguido lo
han hecho, a esto se le llama frecuencia.
A esta combinación de datos **Kantar** la clasifico como los Consumer Reach Point (CRP por sus siglas en inglés) el cual es el indicador base con el que se realiza el Brand Footprint.
##### Tags:
[marcas](https://blog.pogen.com/blog/tag/marcas), [bebidas](https://blog.pogen.com/blog/tag/bebidas), [Retail](https://blog.pogen.com/blog/tag/retail), [lacteos](https://blog.pogen.com/blog/tag/lacteos), [Marketing](https://blog.pogen.com/blog/tag/marketing)
**Comparte :**
[](https://blog.pogen.com/blog/expectativas-para-el-dia-del-padre)
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