---
title: "El regreso a clases 2025: tendencias de consumo y movilidad en México"
description: El Índice Pogen de febrero 2025 muestra una variación del 2.8% en la afluencia de centros comerciales y tiendas a nivel nacional en comparación con el año anterior. Destacan incrementos en Guadalajara (7.1%) y Monterrey (6.2%). Descubre el desempeño por región y el análisis mensual en esta nota.
image: https://blog.pogen.com/hubfs/B-Portada%20e%20Interior%20%20(81).png
---

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# El regreso a clases 2025: tendencias de consumo y movilidad en México

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- El regreso a clases 2025: tendencias de consumo y movilidad en México

# El regreso a clases 2025: tendencias de consumo y movilidad en México

- Escrito por [Carmen González](https://blog.pogen.com/blog/author/carmen-gonzález)

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >El regreso a clases 2025: tendencias de consumo y movilidad en México</span>](https://blog.pogen.com/hubfs/B-Portada%20e%20Interior%20%20(81).png)

- [E-Commerce](https://blog.pogen.com/blog/tag/e-commerce), [ventas retail](https://blog.pogen.com/blog/tag/ventas-retail), [Noticias](https://blog.pogen.com/blog/tag/noticias), [Retailers](https://blog.pogen.com/blog/tag/retailers), [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales-es), [tienda física](https://blog.pogen.com/blog/tag/tienda-física), [Consumidor](https://blog.pogen.com/blog/tag/consumidor), [#retailmedia](https://blog.pogen.com/blog/tag/retailmedia), [2025](https://blog.pogen.com/blog/tag/2025), [clases 2025](https://blog.pogen.com/blog/tag/clases-2025)
- [0 s](https://blog.pogen.com/blog/el-regreso-a-clases-2025-tendencias-de-consumo-y-movilidad-en-méxico#comments-listing)
- [5 Sep 2025](https://blog.pogen.com/blog/archive/2025/09/05)

Pogen.- El regreso a clases es uno de los picos más fuertes para el comercio. En 2025, la Semana 35 (25 al 31 de agosto) mostró un repunte significativo frente al año pasado, con la particularidad de que este año la semana previa al Back To School se recorrió.

A nivel nacional, los centros comerciales crecieron 6.4% en la Semana 35 y 7.4% en el fin de semana, con la Región 4 liderando con más de 13%, mientras que Guadalajara mostró un avance marginal.

En cuanto a tiendas, fueron las más dinámicas, registrando un alza de +16.6% en la Semana 35 y +14.5% en el fin de semana, con CDMX y la Región 3 destacando al superar el 20% de crecimiento. Las categorías más fuertes fueron Ropa Deportiva (+27.6%) y Calzado Deportivo (+24.1%), mientras que hogar y entretenimiento registraron caídas.

En el sector industrial, el promedio de crecimiento fue de 11.5% en la Semana 35 y 10.9% en el fin de semana, con Monterrey y la Región 4 consolidándose como zonas estables y dinámicas.

 

| Industria |  |  |
| --- | --- | --- |
| categoría | Semana 35 | Fin de Semana 35 |
| nacional | 11.5% | 10.9% |
| Region\_1 | 10.3% | 10.3% |
| Region\_2 | 10.1% | 9.9% |
| Region\_3 | 13.9% | 12.7% |
| Region\_4 | 13.6% | 12.3% |
| Region\_5 | 7.3% | 7.5% |
| CDMX | 13.7% | 12.6% |
| Guadalajara | 8.5% | 6.5% |
| Monterrey | 12.4% | 12.4% |

El regreso a clases este 2025 reforzó el papel de las tiendas físicas y centros comerciales como ejes clave del consumo. La moda deportiva fue la gran protagonista, mientras que otras categorías quedaron en segundo plano.

En Pogen seguimos midiendo estos patrones para que el retail se anticipe y tome mejores decisiones.

 

 

 

##### Tags:

[E-Commerce](https://blog.pogen.com/blog/tag/e-commerce), [ventas retail](https://blog.pogen.com/blog/tag/ventas-retail), [Noticias](https://blog.pogen.com/blog/tag/noticias), [Retailers](https://blog.pogen.com/blog/tag/retailers), [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales-es), [tienda física](https://blog.pogen.com/blog/tag/tienda-física), [Consumidor](https://blog.pogen.com/blog/tag/consumidor), [#retailmedia](https://blog.pogen.com/blog/tag/retailmedia), [2025](https://blog.pogen.com/blog/tag/2025), [clases 2025](https://blog.pogen.com/blog/tag/clases-2025)

**Comparte :**

[![Retail y Fiestas Patrias un momento clave para el consumo en México](https://blog.pogen.com/hubfs/B-Portada%20e%20Interior%20-Aug-14-2025-10-38-51-1047-PM.png)](https://blog.pogen.com/blog/variacion-mensual-del-indice-pogen-julio-2025)

[![Variación mensual del Índice Pogen Julio 2025](https://blog.pogen.com/hubfs/B-Portada%20e%20Interior%20%20(83).png)](https://blog.pogen.com/blog/retail-y-fiestas-patrias-un-momento-clave-para-el-consumo-en-méxico)

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