---
title: Location Data Marketing
description: Location Data Marketing
image: https://blog.pogen.com/hubfs/Imported_Blog_Media/1200pogen-loc.png
---

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# Location Data Marketing

- [Home](http://pogen.com)
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- Location Data Marketing

# Location Data Marketing

- Escrito por [Mauricio Navarro](https://blog.pogen.com/blog/author/mauricio-navarro)

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Location Data Marketing</span>](https://blog.pogen.com/hubfs/Imported_Blog_Media/1200pogen-loc.png)

- [big data](https://blog.pogen.com/blog/tag/big-data), [tendencias](https://blog.pogen.com/blog/tag/tendencias), [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales), [publicidad localizada](https://blog.pogen.com/blog/tag/publicidad-localizada), [punto de venta](https://blog.pogen.com/blog/tag/punto-de-venta), [Retail](https://blog.pogen.com/blog/tag/retail), [campaña de publicidad](https://blog.pogen.com/blog/tag/campana-de-publicidad), [tiendas](https://blog.pogen.com/blog/tag/tiendas)
- [0 s](https://blog.pogen.com/blog/location-data-marketing#comments-listing)
- [2 Jul 2018](https://blog.pogen.com/blog/archive/2018/07/02)

Se espera que el gasto en **publicidad localizada** a través de móvil incremente a $22.2B usd en este año y hasta $38.7B usd para el año 2022, en **Estados Unidos**. Como ha pasado con *otras tecnologías,* es probable que el mercado mexicano comience a explorar con *nuevas plataformas* para atraer más tráfico a **centros comerciales y tiendas**.

Las marcas están buscando *alternativas* a los métodos de publicidad online como **Facebook y Google**, ya que ambas herramientas hacen que los procesos de publicidad sean dependientes de sí mismos y no permiten a las marcas explorar opciones fuera de sus plataformas con los *datos generados*.

También, las *plataformas de location  de marketing* están **incrementando** su popularidad, ya que están buscando atraer consumidores que están a pasos del *punto de venta*. Algunas marcas utilizan la ubicación para lanzar campañas de acuerdo a preferencias y otros buscando cerrar una venta en el momento. Al conocer mejor la respuesta a las **campañas de publicidad**, las marcas pueden *adaptar* sus mensajes de acuerdo al tipo de consumidor y comienzan estrategias configuradas de acuerdo al perfil del usuario. En lugar de lanzar *campañas genéricas*, comienzan a desarrollar *campañas puntuales* con diferentes perfiles de usuario.

A pesar de los **beneficios** que puede traer la tecnología, la misma todavía genera ciertas dudas por cuestiones de **“calidad en los datos”** y **“precisión en la ubicación”**. La **tecnología** sigue evolucionando para ofrecer *mayores beneficios* para los usuarios.

##### Tags:

[big data](https://blog.pogen.com/blog/tag/big-data), [tendencias](https://blog.pogen.com/blog/tag/tendencias), [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales), [publicidad localizada](https://blog.pogen.com/blog/tag/publicidad-localizada), [punto de venta](https://blog.pogen.com/blog/tag/punto-de-venta), [Retail](https://blog.pogen.com/blog/tag/retail), [campaña de publicidad](https://blog.pogen.com/blog/tag/campana-de-publicidad), [tiendas](https://blog.pogen.com/blog/tag/tiendas)

**Comparte :**

[![Fin de Semana Electoral](https://blog.pogen.com/hubfs/Imported_Blog_Media/600x446px_NL_infografico_dia_del_padre_18.png)](https://blog.pogen.com/blog/dia-del-padre)

[![Dia del Padre](https://blog.pogen.com/hubfs/Imported_Blog_Media/1jo.jpg)](https://blog.pogen.com/blog/fin-de-semana-electoral)

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[¿Cómo se comportó la afluencia en el primer trimestre de 2025? Resultados por ciudad, región y tipo de ubicación.](https://blog.pogen.com/blog/afluencia-en-el-primer-trimestre-del-2025)

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[El auge del lujo juvenil: Cómo las marcas de alta gama están conquistando a Millennials y Gen Z](https://blog.pogen.com/blog/el-auge-del-lujo-juvenil-como-las-marcas-de-alta-gama-estan-conquistando-a-millennials-y-gen-z)

Pogen.- El mercado del lujo ha experimentado una transformación significativa en los últimos años. Las marcas de alta gama, tradicionalmente dirigidas a un público maduro y exclusivo, han detectado\[...\]

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[tendencias](https://blog.pogen.com/blog/tag/tendencias) [ventas retail](https://blog.pogen.com/blog/tag/ventas-retail) [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales) [Noticias](https://blog.pogen.com/blog/tag/noticias) [Retailers](https://blog.pogen.com/blog/tag/retailers) [2025](https://blog.pogen.com/blog/tag/2025)

[Variación mensual del Índice Pogen Enero 2025](https://blog.pogen.com/blog/variacion-mensual-del-indice-pogen-enero-2025)

Pogen.- El Índice Pogen aquí publicado agrupa el promedio de variación del Índice de Centros Comerciales y Tiendas  durante Enero. Lo que podemos observar en **enero** es que se tuvo una variación del **4.2%**

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[tendencias](https://blog.pogen.com/blog/tag/tendencias) [ventas retail](https://blog.pogen.com/blog/tag/ventas-retail) [14 de febrero](https://blog.pogen.com/blog/tag/14-de-febrero) [Noticias](https://blog.pogen.com/blog/tag/noticias) [2025](https://blog.pogen.com/blog/tag/2025)

[Resultados de Afluencia del Viernes 14 de Febrero 2025](https://blog.pogen.com/blog/resultados-de-afluencia-del-viernes-14-de-febrero-2025)

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