---
title: Pogen Retail Blog | Marketing (2)
description: Marketing | Informamos y analizamos la actualidad del sector del retail.Entrevistas con expertos, reportes especializados y noticias de calidad. (2)
---

[![logo](https://blog.pogen.com/hubfs/Pogen_October2019%20Theme/Images/logo.png)](https://pogen.com/)

- [(81) 8190 2400](tel:8181902400)
- [¿Cómo Funciona?](https://pogen.com/comofunciona)
- Productos 
    - [Pogen Counter Contador de personas digital con visualización en software web](https://pogen.com/productos_counter)
    - [Pogen Retail Contador de personas digital + Información de Punto de Venta](https://pogen.com/productos_retail)
    - [Pogen U Universidad para desarrollar habilidades comerciales para el sector retail](http://www.pogenu.com/)
    - [Pogen Occupancy Sistema automático que monitorea y limita la cantidad de personas dentro de un lugar](https://contadores.pogen.com/pogen-occupancy-3)
- Industrias 
    - [Retail](https://pogen.com/industrias_retail)
    - [Centros Comerciales](https://pogen.com/industrias_centroscomerciales)
- [Prensa](https://contadores.pogen.com/prensa)
- [Blog](https://blog.pogen.com/blog)

# Categoría: Marketing

Categoría

[![Cómo crear publicidad inclusiva efectiva](https://blog.pogen.com/hs-fs/hubfs/71.png?width=300&name=71.png)](https://blog.pogen.com/blog/cómo-crear-publicidad-inclusiva-efectiva)

[Cómo crear publicidad inclusiva efectiva](https://blog.pogen.com/blog/cómo-crear-publicidad-inclusiva-efectiva)

- Por [Daniela García](https://blog.pogen.com/blog/author/daniela-garcía)

Pogen.- En un sector del retail en el que cada día la inclusión y la diversidad toman más protagonismo en las campañas publicitarias, ¿cómo puede realmente una marca generar valor, crear lealtad y...

- [lealtad](https://blog.pogen.com/blog/tag/lealtad), [publicidad](https://blog.pogen.com/blog/tag/publicidad), [Retail](https://blog.pogen.com/blog/tag/retail), [Marketing](https://blog.pogen.com/blog/tag/marketing), [Valor de marca](https://blog.pogen.com/blog/tag/valor-de-marca), [Inclusión](https://blog.pogen.com/blog/tag/inclusión)
- [0 s](https://blog.pogen.com/blog/cómo-crear-publicidad-inclusiva-efectiva#comments-listing)
- [17 Jun 2021](https://blog.pogen.com/blog/archive/2021/06/17)

[Leer Artículo](https://blog.pogen.com/blog/cómo-crear-publicidad-inclusiva-efectiva)

[![¿Cuáles son las oportunidades en email marketing?](https://blog.pogen.com/hs-fs/hubfs/Blog%203%20(69).png?width=300&name=Blog%203%20(69).png)](https://blog.pogen.com/blog/cuáles-son-las-oportunidades-en-email-marketing)

[¿Cuáles son las oportunidades en email marketing?](https://blog.pogen.com/blog/cuáles-son-las-oportunidades-en-email-marketing)

- Por [Daniela García](https://blog.pogen.com/blog/author/daniela-garcía)

Pogen.- ¿Qué ha pasado con las estrategias de email marketing desde que inició la pandemia y cuáles están siendo las tendencias este año?

- [Marketing](https://blog.pogen.com/blog/tag/marketing), [Omnicanalidad](https://blog.pogen.com/blog/tag/omnicanalidad), [email marketing](https://blog.pogen.com/blog/tag/email-marketing), [ecommerce](https://blog.pogen.com/blog/tag/ecommerce)
- [0 s](https://blog.pogen.com/blog/cuáles-son-las-oportunidades-en-email-marketing#comments-listing)
- [8 Jun 2021](https://blog.pogen.com/blog/archive/2021/06/08)

[Leer Artículo](https://blog.pogen.com/blog/cuáles-son-las-oportunidades-en-email-marketing)

[![La retención de clientes, clave para las ventas en 2021](https://blog.pogen.com/hs-fs/hubfs/Blog%202%20(55).png?width=300&name=Blog%202%20(55).png)](https://blog.pogen.com/blog/la-retención-de-clientes-clave-para-las-ventas-en-2021)

[La retención de clientes, clave para las ventas en 2021](https://blog.pogen.com/blog/la-retención-de-clientes-clave-para-las-ventas-en-2021)

- Por [Pogen Staff](https://blog.pogen.com/blog/author/pogen-staff)

Pogen.- Con el mismo ímpetu en que se invierte para conseguir nuevos clientes, también se debería de invertir para la retención de clientes, una etapa clave en el funnel de conversión que ninguna...

- [Retail](https://blog.pogen.com/blog/tag/retail), [Marketing](https://blog.pogen.com/blog/tag/marketing), [Experiencia de compra](https://blog.pogen.com/blog/tag/experiencia-de-compra), [Métricas clave](https://blog.pogen.com/blog/tag/métricas-clave), [Métricas retail](https://blog.pogen.com/blog/tag/métricas-retail), [Funnel de conversión](https://blog.pogen.com/blog/tag/funnel-de-conversión)
- [0 s](https://blog.pogen.com/blog/la-retención-de-clientes-clave-para-las-ventas-en-2021#comments-listing)
- [11 Mar 2021](https://blog.pogen.com/blog/archive/2021/03/11)

[Leer Artículo](https://blog.pogen.com/blog/la-retención-de-clientes-clave-para-las-ventas-en-2021)

[![Email marketing y otras estrategias para vender más](https://blog.pogen.com/hs-fs/hubfs/blog%20(14).png?width=300&name=blog%20(14).png)](https://blog.pogen.com/blog/email-marketing-y-otras-estrategias-para-vender-más)

[Email marketing y otras estrategias para vender más](https://blog.pogen.com/blog/email-marketing-y-otras-estrategias-para-vender-más)

- Por [Brandon Araiz](https://blog.pogen.com/blog/author/brandon-araiz)

Pogen.- Más de 3,400 especialistas en marketing de todo el mundo aseguran que el marketing de social media sigue siendo la estrategia de mercadotecnia más utilizada pero que la práctica del email...

- [ventas retail](https://blog.pogen.com/blog/tag/ventas-retail), [Retail](https://blog.pogen.com/blog/tag/retail), [Marketing](https://blog.pogen.com/blog/tag/marketing), [email marketing](https://blog.pogen.com/blog/tag/email-marketing)
- [0 s](https://blog.pogen.com/blog/email-marketing-y-otras-estrategias-para-vender-más#comments-listing)
- [10 Mar 2020](https://blog.pogen.com/blog/archive/2020/03/10)

[Leer Artículo](https://blog.pogen.com/blog/email-marketing-y-otras-estrategias-para-vender-más)

[![Conoce las tendencias en marketing para este año en retail](https://blog.pogen.com/hs-fs/hubfs/MKT.png?width=300&name=MKT.png)](https://blog.pogen.com/blog/conoce-las-tendencias-en-marketing-para-este-año)

[Conoce las tendencias en marketing para este año en retail](https://blog.pogen.com/blog/conoce-las-tendencias-en-marketing-para-este-año)

- Por [Brandon Araiz](https://blog.pogen.com/blog/author/brandon-araiz)

Pogen.- La **publicidad programática**, el **multichannel** y los **algoritmos inteligentes** para conocer mejor el **comportamiento de los usuarios** serán algunas de las tendencias en marketing durante este año en...

- [Retail](https://blog.pogen.com/blog/tag/retail), [tendencias 2020](https://blog.pogen.com/blog/tag/tendencias-2020), [Marketing](https://blog.pogen.com/blog/tag/marketing), [mercadotecnia](https://blog.pogen.com/blog/tag/mercadotecnia), [Multichannel](https://blog.pogen.com/blog/tag/multichannel), [Publicidad programática](https://blog.pogen.com/blog/tag/publicidad-programática), [Inbound Marketing](https://blog.pogen.com/blog/tag/inbound-marketing)
- [0 s](https://blog.pogen.com/blog/conoce-las-tendencias-en-marketing-para-este-año#comments-listing)
- [7 Jan 2020](https://blog.pogen.com/blog/archive/2020/01/07)

[Leer Artículo](https://blog.pogen.com/blog/conoce-las-tendencias-en-marketing-para-este-año)

[![Co-branding, la estrategia colaborativa en retail](https://blog.pogen.com/hs-fs/hubfs/Blog%20Cobranding.png?width=300&name=Blog%20Cobranding.png)](https://blog.pogen.com/blog/co-branding-la-estrategia-colaborativa-en-retail)

[Co-branding, la estrategia colaborativa en retail](https://blog.pogen.com/blog/co-branding-la-estrategia-colaborativa-en-retail)

- Por [Brandon Araiz](https://blog.pogen.com/blog/author/brandon-araiz)

Pogen.- Ante un **mercado competitivo**, sobresalir ha sido un reto que muchas marcas dentro del sector del **retail** han afrontado en equipo. Así ha surgido el **co-branding**, una estrategia de **marketing** que...

- [Retail](https://blog.pogen.com/blog/tag/retail), [Tendencias](https://blog.pogen.com/blog/tag/tendencias-es), [ventas](https://blog.pogen.com/blog/tag/ventas), [Marketing](https://blog.pogen.com/blog/tag/marketing), [mercadotecnia](https://blog.pogen.com/blog/tag/mercadotecnia), [Co-branding](https://blog.pogen.com/blog/tag/co-branding)
- [0 s](https://blog.pogen.com/blog/co-branding-la-estrategia-colaborativa-en-retail#comments-listing)
- [31 Dec 2019](https://blog.pogen.com/blog/archive/2019/12/31)

[Leer Artículo](https://blog.pogen.com/blog/co-branding-la-estrategia-colaborativa-en-retail)

[![12 propósitos de Año Nuevo para tu establecimiento](https://blog.pogen.com/hs-fs/hubfs/blog%20(2).png?width=300&name=blog%20(2).png)](https://blog.pogen.com/blog/12-propósitos-de-año-nuevo-para-tu-establecimiento)

[12 propósitos de Año Nuevo para tu establecimiento](https://blog.pogen.com/blog/12-propósitos-de-año-nuevo-para-tu-establecimiento)

- Por [Gino Rivera](https://blog.pogen.com/blog/author/gino-rivera)

Pogen.- Ya sea que construyas un equipo más competitivo, implementes **nuevas estrategias** de marketing o te prepares para prevenir posibles ciberataques, el equipo de [Pogen](https://pogen.com/)ha seleccionado 12...

- [big data](https://blog.pogen.com/blog/tag/big-data), [Retail](https://blog.pogen.com/blog/tag/retail), [negocio](https://blog.pogen.com/blog/tag/negocio), [Industria Retail](https://blog.pogen.com/blog/tag/industria-retail), [Marketing](https://blog.pogen.com/blog/tag/marketing), [2020](https://blog.pogen.com/blog/tag/2020), [Año Nuevo](https://blog.pogen.com/blog/tag/año-nuevo)
- [0 s](https://blog.pogen.com/blog/12-propósitos-de-año-nuevo-para-tu-establecimiento#comments-listing)
- [24 Dec 2019](https://blog.pogen.com/blog/archive/2019/12/24)

[Leer Artículo](https://blog.pogen.com/blog/12-propósitos-de-año-nuevo-para-tu-establecimiento)

[![Reetiquetado de productos impactará a los pequeños negocios](https://blog.pogen.com/hs-fs/hubfs/Imported_Blog_Media/etiquetas.png?width=300&name=etiquetas.png)](https://blog.pogen.com/blog/reetiquetado-de-productos-impactara-a-los-pequenos-negocios)

[Reetiquetado de productos impactará a los pequeños negocios](https://blog.pogen.com/blog/reetiquetado-de-productos-impactara-a-los-pequenos-negocios)

- Por [Pogen Staff](https://blog.pogen.com/blog/author/pogen-staff)

En el sector retail, el uso de las etiquetas es casi imprescindible, ya que permite clasificar o catalogar los productos, así como marcar su importe o la fecha de consumo preferente. Para cumplir con...

- [obesidad](https://blog.pogen.com/blog/tag/obesidad), [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales), [Retail](https://blog.pogen.com/blog/tag/retail), [Marketing](https://blog.pogen.com/blog/tag/marketing), [reetiquetado](https://blog.pogen.com/blog/tag/reetiquetado)
- [0 s](https://blog.pogen.com/blog/reetiquetado-de-productos-impactara-a-los-pequenos-negocios#comments-listing)
- [8 Oct 2019](https://blog.pogen.com/blog/archive/2019/10/08)

[Leer Artículo](https://blog.pogen.com/blog/reetiquetado-de-productos-impactara-a-los-pequenos-negocios)

[![Provoca regreso a clases mayor tráfico en centros comerciales](https://blog.pogen.com/hs-fs/hubfs/Imported_Blog_Media/RCclases.png?width=300&name=RCclases.png)](https://blog.pogen.com/blog/provoca-regreso-a-clases-mayor-trafico-en-centros-comerciales)

[Provoca regreso a clases mayor tráfico en centros comerciales](https://blog.pogen.com/blog/provoca-regreso-a-clases-mayor-trafico-en-centros-comerciales)

- Por [Pogen Staff](https://blog.pogen.com/blog/author/pogen-staff)

- [afluencia de personas](https://blog.pogen.com/blog/tag/afluencia-de-personas), [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales), [People counting](https://blog.pogen.com/blog/tag/people-counting-es), [Marketing](https://blog.pogen.com/blog/tag/marketing), [regreso a clases](https://blog.pogen.com/blog/tag/regreso-a-clases)
- [0 s](https://blog.pogen.com/blog/provoca-regreso-a-clases-mayor-trafico-en-centros-comerciales#comments-listing)
- [30 Aug 2019](https://blog.pogen.com/blog/archive/2019/08/30)

[Leer Artículo](https://blog.pogen.com/blog/provoca-regreso-a-clases-mayor-trafico-en-centros-comerciales)

[![Tres pasos para vender calzado deportivo](https://blog.pogen.com/hs-fs/hubfs/Imported_Blog_Media/tenis-01.png?width=300&name=tenis-01.png)](https://blog.pogen.com/blog/tres-pasos-para-vender-calzado-deportivo)

[Tres pasos para vender calzado deportivo](https://blog.pogen.com/blog/tres-pasos-para-vender-calzado-deportivo)

- Por [Veronica Valencia](https://blog.pogen.com/blog/author/veronica-valencia)

- [Centros Comerciales](https://blog.pogen.com/blog/tag/centros-comerciales), [calzado deportivo](https://blog.pogen.com/blog/tag/calzado-deportivo), [tiendas especializadas](https://blog.pogen.com/blog/tag/tiendas-especializadas), [omnicanal](https://blog.pogen.com/blog/tag/omnicanal), [Marketing](https://blog.pogen.com/blog/tag/marketing), [retail omnicanal](https://blog.pogen.com/blog/tag/retail-omnicanal)
- [0 s](https://blog.pogen.com/blog/tres-pasos-para-vender-calzado-deportivo#comments-listing)
- [29 Aug 2019](https://blog.pogen.com/blog/archive/2019/08/29)

[Leer Artículo](https://blog.pogen.com/blog/tres-pasos-para-vender-calzado-deportivo)

- [«](https://blog.pogen.com/blog/tag/marketing/page/1)
- [1](https://blog.pogen.com/blog/tag/marketing/page/1)
- [2](https://blog.pogen.com/blog/tag/marketing/page/2)
- [3](https://blog.pogen.com/blog/tag/marketing/page/3)
- [4](https://blog.pogen.com/blog/tag/marketing/page/4)
- [5](https://blog.pogen.com/blog/tag/marketing/page/5)
- [...](https://blog.pogen.com/blog/tag/marketing/page/6)
- [6](https://blog.pogen.com/blog/tag/marketing/page/6)
- [»](https://blog.pogen.com/blog/tag/marketing/page/3)

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### Buscar

### Categorías

- [Retail (265)](https://blog.pogen.com/blog/tag/retail)
- [Centros Comerciales (114)](https://blog.pogen.com/blog/tag/centros-comerciales)
- [Centros Comerciales (102)](https://blog.pogen.com/blog/tag/centros-comerciales-es)
- [tiendas (77)](https://blog.pogen.com/blog/tag/tiendas)
- [afluencia (76)](https://blog.pogen.com/blog/tag/afluencia)
- [Afluencia en Centros Comerciales (69)](https://blog.pogen.com/blog/tag/afluencia-en-centros-comerciales)
- [tendencias (68)](https://blog.pogen.com/blog/tag/tendencias)
- [ecommerce (60)](https://blog.pogen.com/blog/tag/ecommerce)
- [pogen (57)](https://blog.pogen.com/blog/tag/pogen)
- [Indice Pogen (56)](https://blog.pogen.com/blog/tag/indice-pogen)
- [Comportamiento clientes (55)](https://blog.pogen.com/blog/tag/comportamiento-clientes)
- [Experiencia de compra (55)](https://blog.pogen.com/blog/tag/experiencia-de-compra)
- [Marketing (54)](https://blog.pogen.com/blog/tag/marketing)
- [2024 (53)](https://blog.pogen.com/blog/tag/2024)
- [Noticias (51)](https://blog.pogen.com/blog/tag/noticias)
- [Retailers (50)](https://blog.pogen.com/blog/tag/retailers)
- [ventas retail (50)](https://blog.pogen.com/blog/tag/ventas-retail)
- [Sin categoría (41)](https://blog.pogen.com/blog/tag/sin-categoria)
- [Comercio electrónico (37)](https://blog.pogen.com/blog/tag/comercio-electrónico)
- [industia retail (37)](https://blog.pogen.com/blog/tag/industia-retail)
- [Consumidor (32)](https://blog.pogen.com/blog/tag/consumidor)
- [E-Commerce (29)](https://blog.pogen.com/blog/tag/e-commerce)
- [People counting (28)](https://blog.pogen.com/blog/tag/people-counting)
- [online (28)](https://blog.pogen.com/blog/tag/online)
- [Omnicanalidad (27)](https://blog.pogen.com/blog/tag/omnicanalidad)
- [2023 (26)](https://blog.pogen.com/blog/tag/2023)
- [2025 (26)](https://blog.pogen.com/blog/tag/2025)
- [Internet (24)](https://blog.pogen.com/blog/tag/internet)
- [Business Intelligence (23)](https://blog.pogen.com/blog/tag/business-intelligence)
- [El Buen Fin (23)](https://blog.pogen.com/blog/tag/el-buen-fin)
- [Tecnología (23)](https://blog.pogen.com/blog/tag/tecnología)
- [tiendas de retail (21)](https://blog.pogen.com/blog/tag/tiendas-de-retail)
- [Índice Pogen (21)](https://blog.pogen.com/blog/tag/índice-pogen)
- [tasa de conversión (20)](https://blog.pogen.com/blog/tag/tasa-de-conversion)
- [ventas (20)](https://blog.pogen.com/blog/tag/ventas)
- [amazon (19)](https://blog.pogen.com/blog/tag/amazon)
- [tienda física (19)](https://blog.pogen.com/blog/tag/tienda-física)
- [Aforo (18)](https://blog.pogen.com/blog/tag/aforo)
- [Control de aforo (18)](https://blog.pogen.com/blog/tag/control-de-aforo)
- [Indice Pogen (18)](https://blog.pogen.com/blog/tag/indice-pogen-es)
- [contadores de personas (18)](https://blog.pogen.com/blog/tag/contadores-de-personas)
- [retail ventas (18)](https://blog.pogen.com/blog/tag/retail-ventas)
- [People counting (17)](https://blog.pogen.com/blog/tag/people-counting-es)
- [mexico (17)](https://blog.pogen.com/blog/tag/mexico)
- [Coronavirus (16)](https://blog.pogen.com/blog/tag/coronavirus)
- [conteo de personas (15)](https://blog.pogen.com/blog/tag/conteo-de-personas)
- [Comprador (14)](https://blog.pogen.com/blog/tag/comprador)
- [Control de Ocupación (14)](https://blog.pogen.com/blog/tag/control-de-ocupación)
- [#retailmedia (13)](https://blog.pogen.com/blog/tag/retailmedia)
- [COVID-19 (13)](https://blog.pogen.com/blog/tag/covid-19)
- [Cine (13)](https://blog.pogen.com/blog/tag/cine)
- [Supermercados (13)](https://blog.pogen.com/blog/tag/supermercados)
- [afluencia de personas (13)](https://blog.pogen.com/blog/tag/afluencia-de-personas)
- [Economía (12)](https://blog.pogen.com/blog/tag/economía)
- [México (11)](https://blog.pogen.com/blog/tag/méxico)
- [Walmart (11)](https://blog.pogen.com/blog/tag/walmart)
- [Web (11)](https://blog.pogen.com/blog/tag/web)
- [Cines (10)](https://blog.pogen.com/blog/tag/cines-en-centros-comerciales)
- [El Club Del Retail (10)](https://blog.pogen.com/blog/tag/el-club-del-retail)
- [Experiencia del cliente (10)](https://blog.pogen.com/blog/tag/experiencia-del-cliente)
- [Plataformas digitales (10)](https://blog.pogen.com/blog/tag/plataformas-digitales)
- [Datos (9)](https://blog.pogen.com/blog/tag/datos)
- [Industria Retail (9)](https://blog.pogen.com/blog/tag/industria-retail)
- [Tendencias (9)](https://blog.pogen.com/blog/tag/tendencias-es)
- [tiendas fisicas (9)](https://blog.pogen.com/blog/tag/tiendas-fisicas)
- [Buen Fin (8)](https://blog.pogen.com/blog/tag/buen-fin)
- [Google (8)](https://blog.pogen.com/blog/tag/google)
- [Inteligencia Artificial (8)](https://blog.pogen.com/blog/tag/inteligencia-artificial)
- [Moda (8)](https://blog.pogen.com/blog/tag/moda)
- [Ocupación (8)](https://blog.pogen.com/blog/tag/ocupación)
- [big data (8)](https://blog.pogen.com/blog/tag/big-data)
- [estrategia omnicanal (8)](https://blog.pogen.com/blog/tag/estrategia-omnicanal)
- [sistema de conteo de personas (8)](https://blog.pogen.com/blog/tag/sistema-de-conteo-de-personas)
- [Centros de distribución (7)](https://blog.pogen.com/blog/tag/centros-de-distribución)
- [Movil (7)](https://blog.pogen.com/blog/tag/movil)
- [Métodos de pago (7)](https://blog.pogen.com/blog/tag/métodos-de-pago)
- [Nueva normalidad (7)](https://blog.pogen.com/blog/tag/nueva-normalidad)
- [Online Retail (7)](https://blog.pogen.com/blog/tag/online-retail)
- [Pogen Occupancy (7)](https://blog.pogen.com/blog/tag/pogen-occupancy)
- [consumidores mexicanos (7)](https://blog.pogen.com/blog/tag/consumidores-mexicanos)
- [BOPIS (6)](https://blog.pogen.com/blog/tag/bopis)
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- [Sostenibilidad (6)](https://blog.pogen.com/blog/tag/sostenibilidad)
- [afluencia a centros comerciales (6)](https://blog.pogen.com/blog/tag/afluencia-a-centros-comerciales)
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